
Why Artists Who Master Reels and TikTok Are Going Viral in 2025
Welcome to the Era of Visual Music The landscape of music promotion is shifting — fast. In 2025, short-form video platforms like TikTok and Instagram Reels are no longer optional. They are the front lines of artist discovery, especially in genres like Phonk, trap, and experimental beats. The Psychology of Scroll Culture The average user’s attention span is now less than 9 seconds. Artists who succeed on Reels and TikTok understand: Phonk artists are capitalizing on this with dark vaporwave