Phonk: The Unofficial Soundtrack of Gen Z
The Rise of a Global Underground Wave In a digital age where music trends come and go at the speed of a TikTok scroll, one genre has defied expectations and built a movement: Phonk. What began as an underground blend of Memphis rap, chopped-and-screwed vocals, lo-fi samples, and gritty beats, has evolved into a global […]
How to Submit Your Demo to Lunar Media and Launch Your Music Career
Why Choosing the Right Distributor Matters Every artist dreams of being heard. But in today’s fast-paced music industry, having talent is just part of the equation. To truly break through the noise, you need professional distribution, a global reach, and strategic support. This is where Lunar Media comes in. With a fast-growing reputation in the […]
Fennecxx: The Phonk Phenomenon Conquering Millions of Listeners
What is Phonk and How It Became a Global Genre Phonk is a subgenre of hip-hop that emerged in the 1990s, inspired by Memphis rap, and has reinvented itself over the years. With lo-fi beats, vintage samples, and a hypnotic groove, phonk found new life in the digital age, especially on TikTok and Spotify, where […]
Best Practices for Pre-Launching on TikTok
Make the most of your clip and maximize your chance of growing your TikTok track Best Practices 1: Choosing Your Official Sound Clip TikTok clips are a great way to generate engagement and connect with your audience. Choose a sound clip that supports your story and provides clear guidance for users on how to participate. […]
Guide to YouTube Content ID
Everything you need to know about YouTube Content ID and how it can help you avoid copyright claims. YouTube Content ID is a digital identification system that allows copyright owners to register their tracks on YouTube to track and claim rights over videos using sounds owned by the copyright holder. Once a track is registered […]
How does the Spotify algorithm work?
Spotify is great at recognizing its users’ music tastes to a tee and suggesting artists they would love. But the big question is, how do you make sure YOUR music is picked up by Spotify’s smart algorithm and put in front of potential fans? Let’s get a bit technical… The Spotify algorithm is an AI […]
TikTok Artist Certification
With a TikTok Verified Artist account, musicians who use TikTok can now showcase and promote their music. Music Tab Gather all the songs an artist has uploaded to TikTok in one place. New tracks released on TikTok through SoundOn or another music distributor will be automatically added to the music tab, making it easier than […]
