Make the most of your clip and maximize your chance of growing your TikTok track
Best Practices 1: Choosing Your Official Sound Clip
TikTok clips are a great way to generate engagement and connect with your audience. Choose a sound clip that supports your story and provides clear guidance for users on how to participate. We recommend selecting a clip that captures a captivating part of your song or a section that is recognizable and adaptable to different types of TikTok content. Consider using a part of the track that encourages users to create their own TikToks using your sound, such as the chorus, bridge, or drop.
Best Practices 2: Pre-Release the Clip at Least 7 Days Before the Official Launch
TikTok clips can be pre-released as early as you like, and at least 24 hours before the official track release. However, it’s best to release a track at least a week before the official date. Artists may find it beneficial to offer an exclusive preview a few days before, but to generate excitement for an upcoming release, a clip may need several days to start gaining traction on the platform. For the best results, we recommend pre-releasing your clip at least 7 days before the official launch and up to 14 days in advance for an album or EP.
Best Practices 3: Create a TikTok Video with Your Pre-Released Clip
The best way to let your fans know that your music is now available on the platform is by creating your own video using the official sound. Once the track passes moderation, visit your release page to get the link to your TikTok clip. Test different content and creative ideas using your sound and see what resonates best. Build upon the users’ responses!
Best Practices 4: Leverage Platform Engagement
When people start using your sound, drive engagement by:
- Liking and commenting on videos made by your fans
- Duetting and stitching your favorite content
- Reposting videos featuring your TikTok clip
Fans love interacting directly with the creators of their favorite music, and all these actions are great ways to get them excited about your upcoming release.
Best Practices 5: Pair Your Pre-Released Clip with a Pre-Save Link
Once your release is approved, a pre-save link will be generated. You can find this in the release details under “My Releases.” Create TikToks featuring your pre-released clips that direct users to the pre-save link and post them across different platforms.
Include these pre-save and pre-release links in all your social media accounts. Profile bios, text messages, stories, and email campaigns are great places to drop your pre-save link and help transition pre-saves into official track launches.
